OUR STORY
THE DESIGNER
Inspired by her personal stories, exhilarating travels and living in the West, London based Charmaine Leung set up GO jewellery in late 2010. Each colourful, quirky item celebrates the creative spirit and the impulsion to GO – "follow your dreams, explore, and have fun". Influenced by cities like Hong Kong, Singapore, San Francisco and London, Charmaine captures little pieces of the world as lasting memories in her jewellery designs.
The first piece of jewellery Charmaine designed was to commemorate the birth of her nephew Cyrus. Jewellery has always represented a bond between Charmaine and her mother, as gifts that mark memorable occasions and symbols of a long lasting bond. GO jewellery expresses peak moments in life and celebrates exciting journeys as eclectic accessories for the happy modern style seeker.
Charmaine's designs have been featured in magazines including Cosmopolitan, Nylon, on TV such as the Lorraine Show and also chosen by stylists to be styled in celebrity interviews.
OUR PHILOSOPHY
GO is a feminine jewellery brand that pays tribute to everything that is playful, cute and colourful. GO designs are based on characters and illustrations that have sparked our imaginations and brought us the stories that we love most. GO is created with joy for unique, sweet, fun loving girls around the globe.
Every piece of jewellery at GO has a story behind it. The stories represent our life experiences and the journeys that have touched our hearts. GO brings these stories to life through colour, distinct shapes and lines and a tongue-in-cheek sense of humour – design is playtime!
GO has 3 different ranges on offer that capture the essence of the unique, original and imaginative.
GO WONDERLAND
Everyone is welcome at GO Wonderland, a place for all things cute and fun. Join us for a giggle and delve into a realm of reimagined quirky and colourful designs unleashed in the Wonderland world. Surrounded by our own illustrated characters, like Mr Honest, Mr Fox, Lola and Burt, your girly wishes for all things wonderful will be met. There is no limit to the imagination!
GO SILVER
Sterling silver is artistically integrated into each of the designs. GO Silver embraces defined lines from structural concepts such as origami – the Japanese art of paper folding - to objects that we encounter and fall in love with along the way. The Safari Collection is our signature concept within the range, fusing colourful acrylic with sterling silver in the shape of our own whimsical, origami inspired animals. All the pieces in the GO silver range are handmade in the UK.
GO PRECIOUS
Coming soon! This range is currently being developed and will feature creative designs in precious materials and stones.